Pink Vail—Where does the money go?


Pink Vail might only take place on one special day each spring, but the dollars raised benefit all patients at Shaw Cancer year-round. Whether male or female, no matter their cancer diagnosis, all Shaw patients have the opportunity to benefit from Pink Vail funds throughout their cancer treatment and survivorship. Shaw treats all of the following cancers, including many that aren’t listed here.

  • Brain & Nervous System
  • Breast
  • Colon & Digestive System
  • Endocrine
  • Female Reproductive
  • Leukemia
  • Lung & Respiratory
  • Lymphoma
  • Mesothelioma
  • Myeloma
  • Oral & Pharynx
  • Prostate & Testicular
  • Skin
  • Soft Tissue
  • Urinary
  • Other Types of Cancer


100% of the donations from Pink Vail benefit patient care and the Spirit of Survival program at Shaw Cancer Center, providing all patients the opportunity to receive free exercise training, nutrition coaching, emotional support, massages, acupuncture, outdoor adventures and much more. These unique services can dramatically impact a patient’s quality of life, but are not typically covered by insurance.


In 2018, Pink Vail funded the following opportunities for patients at Shaw.

  • Counseling: 1,230 sessions
  • Nutrition: 568 consultations
  • Fitness:  2,367 sessions
  • Exercise classes:  265 classes with 814 participants
  • Massage, reiki and acupuncture:  839 sessions
  • Slim for Survival: 20 participants
  • Other programs: 718 survivors participated in Boys of Shaw lunch-and-learns, drumming, pottery, creative writing, flower arranging, Vilar shows, fly fishing, goat yoga, hut trip, hikes, Survivors Day Luncheon, pottery painting, snowshoeing, Nordic skiing, Mountain Rec Field House Day, Shaw Gives Back with Thanksgiving baskets for fellow patients and families in need, line dancing at 4Eagle Ranch, Lake Dillon bike ride, Skimotherapy and more.
  • Noteworthy: 100% of Shaw’s established patients used at least one survivorship service in 2018, and patients used an average of 3.2 services each.  

The following positions were funded by Pink Vail dollars in 2018.

  • One full-time, oncology certified licensed clinical social worker
  • One full-time, licensed professional counselor (a new position in 2018)
  • Two part-time dietitians, providing full-time coverage (one new position in 2018)
  • Two oncology certified exercise physiologists (new expanded hours in 2018)
  • One full-time patient resource navigator (a new position in 2018)


Having additional staff allowed Shaw to expand its offerings in 2018 to include:

  • Support Groups
    • Monthly general support group, led by our social worker and counselor.
    • New, monthly advanced cancer support group.
    • Monthly Summit County general support group.
  • Nutrition programming
    • Full-time dietitian coverage.
    • Nutritional product support for patients in need.
    • Establishment of a nutrition-focused physical exam to more accurately assess malnutrition.
  • Exercise programming
    • Purchased an in-body body composition analyzer.
    • Upgraded exercise equipment with the purchase of a recumbent and upright bike.
    • Expanded exercise class offerings to include weight training. Yoga4cancer, restore and refresh, and meditate and stretch.
  • Patient support
    • With the hiring of a patient resource navigator, we are able to provide more one-on-one communication and support via in person, email and phone call connections.


In addition, Shaw is able to respond to needs as they arise, thanks to Pink Vail funds. The following small purchases made a big difference in patients’ lives in 2018.

  • Radiant wraps for breast cancer patients undergoing radiation – provided about 85 wraps in 2018
    • These wraps offer a flattering, stylish alternative to the traditional hospital gown, helping patients feel confident, pretty and secure.
  • Bras for breast cancer patients undergoing radiation – provided about 25 bras in 2018
    • Radiation for breast cancer causes a sunburn-like reaction over the breast, making it painful to wear traditional bras.
    • These bras are extra soft for sensitive skin and were designed by a radiation oncologist.
  • Nutritional support for patients who require a feeding tube or need extra nutrition.
  • 150 hats, 15 wigs and countless scarves (some made locally by volunteers, Skida hats has a buy-one, donate-one program, Melanzana in Leadville donates factory seconds)
  • Fingerprint medallions  
  • Purchased nearly 75 aromatherapy inhalers to help with nausea
  • Coming soon: a new appearance center with free support products for hair loss and skincare concerns.
  • Patient comfort gifts, including neck warmers, eye pillows and blankets. Gym-goers receive a pair of pod sox, a bag and a water bottle.


Not Pink Vail funded, but worth mentioning:

  • Gas cards and grocery cards for patients
  • Transportation assistance